Event Host Coaching Tasks

This page is a follow-up to the first CFA event host committee meeting held in February 2005.  It's a living list of issues to discuss with the Event Host you are coaching.  It starts out approximately one year before the event so there's lots of time to get things done without stress.  It's assumed that these "coaching sessions" will happen over email or the phone.

12 Months

• review event website.  Note instructions that are not clear, links that don't work, grammar, etc.

• review attendance objectives.  Are the objectives realistic and within scope of Club (e.g. 10-100 attendees)

• review marketing plan.  Where is event being promoted?  Is it listed in major event calendars?

6 Months

• discuss any changes or challenges

• review marketing progress

• review any sponsorship or support issues

1 Month

• discuss any changes or challenges

• review marketing (race packet stuffing, event posters in local gyms, media promotions, etc.), sponsorship progress.

 1 Week

• discuss any changes or challenges

• review last minute issues, how many people registered, any last minute activities that need to be done, event day agenda, etc.

1 Week after

• what worked, what didn't?

• discuss event survey results.  How did attendees view the event?

• note any media coverage

• make sure results and event report are up on website.  Coach with writing run report, if necessary

• make sure website has been updated and next years event date selected